A decision maker knows what he/she likes/enjoys and chooses his/her most preferred alternative among the available ones.
To say something about his/her behavior, we must model decision makers’ preferences.
John: apple better than Mango, apple better than banana, mango better than banana.
Alí, Bob, Carlos, … , John, … ,Wei
…
Preferences are a personal ranking of alternatives.
Preferences are a personal assignment of satisfaction level (utility).
Comparing two different consumption bundles, $ x $ and $ y $ in the consumption space:
Strict preference “$ x \succ y $” : x is strictly more preferred than is y
Weak preference “$ x \succsim y $” : x is as at least as preferred as is y
Indifference “$ x \sim y $” : x is equally preferred as is y
Completeness: For any two bundles x and y it is always possible to make the statement that either
$ x \succsim y $ or $ y \succsim x $
More is Better / Monotonicity: * All else the same, more of a “good” commodity is better than less. * $ (5.01, 20) \succ (5, 20) $
Indifference Curves or Indifference Sets (of consumer i):
A set of bundles that a consumer regards as equal.
Take bundle $ x $. The set of all bundles equally preferred to $ x $ makes the “indifference curve” containing $ x $. We denote this set by $ I(x) $.
All the bundles $ y $ in this set have this property: $ y \sim x $.
Since an indifference “curve” is not necessarily a “curve”, we might want to call it indifference “set”.
No! Typically, there are infinite.
In most cases it makes sense we talk and draw several (“the indifference map”).
Assume $ x_2 $ is a good: more is better.
Draw and IC for each case:
$ x_1 $ is a good.
$ x_1 $ is a bad.
$ x_1 $ is a neutral.
(Weak) Convexity:
Mixtures of bundles are (weakly) preferred to the bundles themselves.
Example: If the 50-50 mixture of the bundles $ x $ and $ y $ is formed like this $ z = (0.5) x + (0.5)y $. Then $ z $ is at least as preferred as $ x $ OR $ y $.
The slope of an indifference curve is its marginal rate-of-substitution or MRS.
MRS is the rate at which the consumer is only just willing to exchange/substitute commodity 2 for a small amount of commodity 1.
$ MRS = \frac{d x_2} {d x_1} $ along one indifference curve.
If a consumer always regards units of commodities 1 and 2 as equivalent (or equivalent up to a fixed ratio), then these commodities are regarded as perfect substitutes for the consumer.
If a consumer always consumes commodities 1 and 2 in fixed proportion (e.g. one-to-one), then the commodities are perfect complements to the consumer.
Only the number of pairs in the fixed proportion matter to the consumer. Examples?
Think about the MRS in Perfect Substitutes
Think about the MRS in Perfect Complements