Firm Supply and Industry Supply
Intermediate Microeconomics (Econ 100A)
Kristian López Vargas
UCSC  Fall 2017
Reminders
We can write marginal cost in three different ways:
$ \frac{∂ c(q) }{ ∂q} = c'(q) = MC(q) $ where $ c(y) $ is the cost function.
Remember that revenue or "sales" are given by:
$ R(q) = p \times q $
Perfect Competition
Key feature of perfect competition: agents take market price as given (individual firms cannot influence price level with their decisions).
Typically, perfect competition happens when many small firms operate in the market.
If the firm is a pricetaker at price level $ p^* $ and tries to sell for a higher price, then it will sell zero units.
If the firm charges exactly $ p^* $, it can produce/sell pretty much as much as it wants. BUT What is the right quantity??
Total Revenue, Total Cost, and Profit
Supply function of a competitive firm
We assume the firm wants to maximize profits $ \pi(q) = p \times q − c(q) $
If $ \pi(q) $ is smooth and has a maximum, the optimal $ q $ is found by setting:
$$ \frac{∂ \pi(q) }{ ∂q} = 0 $$
As before, we call this the firstorder condition (FOC).
Supply function of a competitive firm
The firstorder condition (FOC) implies:
$$ \begin{aligned} \frac{∂ \pi(q) }{ ∂q} &= 0 \\ MR  MC(q) &= 0 \\ p  MC(q) &= 0 \\ p &= MC(q) \\ \end{aligned} $$
The firm's MC curve determines the firm's supply function.
Supply function of a competitive firm
However, the first order condition is not sufficient: sometimes it identifies a local minimum.
The derivative of profit wrt q is zero also at the bottom of a "valley".
While a local maximum (what we want) is found at the peak of the "hill".
How do we distinguish bottom of the valley from top of the hill?
See graph.
Supply function of a competitive firm
In the top of the hill slope goes from positive to negative, decreases.
Secondorder condition: $ \pi''(q) = c''(q) \leq 0 ~ $ or $ ~ c''(q) \geq 0 $
$$ \frac{∂ MC(q) }{ ∂q} \geq 0 $$
The supply function is not the whole MC(q), but only the segment that is upwardsloping.
Still, not the end of the story...
When does the firm indeed operate?
Compare profit from operation (q*>0) Vs. shutting down (q=0)
That is: $ p q − c_v(q) − F ~ $ Vs. $ −F $
Operate if: $ ~ p q − c_v(q) − F \geq (−F) $
That is, if: $ p q − c_v(q) \geq 0 $
That is, if: $ p \geq \frac{c_v(q)}{q} = AVC(q) $
Operate when price covers average variable cost (AVC)
Supply curve for the firm  Finally!
Supply curve is the upwardsloping part of MC curve that also lies above the AVC curve.
Notice $ q^* = 0 $ if $ MC < minAVC $.
Identifying profits graphically
Inverse Supply curve
The inverse supply curve is the same equation of the supply curve except we have solved for p:
Mathematically:
$ p = c’(q) $
if $ c''(q) >0 $ and $ c'(q)>AVC $
Supply curve  Example  Steps
Suppose $ c(q) = q^2 +1 $

Calculate MC: MC = 2 q

Equate MC = P: $ p = 2 q $. This gives the (inverse) supply curve.

Make sure $ MC \geq AVC $: In this example, for any value of $ q>0 $ we have that MC > AVC, since: $ 2 q \geq q $

Supply is $ q = p/2 $ and inverse supply is $ p = 2q $
Shortrun industry supply
The supply curve in the "short run of the industry" is the sum of the supplies of all participating firms.
$ S(p) = \sum_1^n q^s_i(p) $
Do some examples: